“You will do foolish things, but do them with enthusiasm.”

I love that quote.

Entrepreneurs need to take chances and do unconventional things and risk looking foolish. The mundane mass market is not the domain of the entrepreneur. Instead, it is the under served or overlooked customer segment which begs for a solution. The entrepreneur must be creative to help this special customer.

Sure, it might look foolish to do so and risk of failure is omnipresent, but that comes with the territory. Combine this unconventional path with rabid enthusiasm and you can have sheer madness.

This is the entrepreneur’s essence—foolish, unconventional, enthusiastic, but right on target from the customers’ perspective.

John Bradley Jackson
© Copyright 2009 All rights reserved.

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