I am normally skeptical of free offers, but this one is legitimate.
As a thank you to all my readers, please download this free e-book called “The Secrets of Market-Driven Leaders” by Craig Stull, Phil Myers and David Meerman Scott (for the download go http://www.pragmaticmarketing.com/secrets).
This free e-book is about why some products and companies fail, where others succeed. Based on surveys spanning 3,000 companies, 40,000 individuals and one-on-one interviews with 30 technology CEOs, the authors found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market laggards.
Consistently winning is hard to do. This book suggests that you should focus on the market, rather than the customer or the competition or just making money. Counter to a lot of business press advice, the book has the research to back up its claims.
Thanks again for reading my blog and supporting this site.
John Bradley Jackson
© Copyright 2006 All rights reserved.
My new book “First, Best, or Different” is now available at www.firstbestordifferent.com!
Please buy my book!
Cool!!! Thanks!!
This book is very cool.
Old fashioned PR was about blasting the media and hoping that you might find someone interested in you who would write a story about what you did.
The new rules say that you should go directly to the customer and talk with them about their issues and problems…this is what really matters.
JBJ