So what is the difference between paid inclusion and pay per click advertising ? First, let’s agree to a few definitions. Paid inclusion is a search engine marketing product where the search engine company charges fees related to the inclusion of websites in their search index. Let’s new say you launch a new website and…
As mentioned in my previous blog entry, my Google Adwords campaign was suspended because of “malware”. Additionally, my blog URL was flagged as potentially harmful to visitors. All in all, not the marketing message that I want send. After nearly two weeks of back and forth with Google and my web designer, we found “tracker…
Your website must be usable and friendly while helping the visitor get what they want whether it is information, entertainment, or to solve a problem. This is the value proposition of your website—to immediately give the visitor what they want. Anything less and the visitor will just click away never to return again. Start by…
According to marketing guru Seth Godin, if there are 2 million Google matches for a search, the number one match gets 10,000 times more traffic as the number 40 match in the search. What this means is that if you don’t make it to the first 2 pages of a search, you won’t be found.…
Online advertising has been hailed as one of the most effective and economical ways to reach customers in the new millennium. Google Adwords, Google Adsense, and Yahoo! Pay-Per-click are three of the more common publishers of online advertisements. Recently, Click Forensics, a web market researcher, determined that 13.7% of clicks are fraudulent. Google and Yahoo!…
Thanks to Monty Python, the U.K. based comedy troupe from the seventies, “spam” became the symbol for mediocrity. Later spam became the symbol for unwanted e-mail from unknown senders. Spam is actually the trademark name for the Hormel Corporation canned meat product. SPAM was used by the U.S. Armed Forces during World War II. Nonetheless,…
Thanks to Monty Python, the U.K. based comedy troupe from the seventies, “spam” became the symbol for mediocrity. Later spam became the symbol for unwanted e-mail from unknown senders. Spam is actually the trademark name for the Hormel Corporation canned meat product. SPAM was used by the U.S. Armed Forces during World War II. Nonetheless,…
Your website must have a posted privacy policy. No exceptions please. With e-mail marketing the most practiced form of customer communication and the most common way that contact information is gathered, a privacy policy needs to explain what you plan to do with customer contact information. A privacy policy is a clear description of how…
The search marketing trade press waxes poetic about the value of keywords—the words or terms which people use when conducting an internet search with search engines like Google, Yahoo! and MSN. These lauded words get you to a website but they seldom get you to take any other action. Once you are on the site…
Just when you thought your website was fully optimized, Google has decided to change their search engine ranking algorithm— again. Now, more than ever, it makes sense to look for help with search engine optimization (SEO) since what worked last year won’t be working as well in 2008. Google has shaken things up by introducing…