Link baiting lures website visitors to leave URLs on a website. The reward for the website is a higher ranking by the search engines. The major search engines have algorithms for ranking that includes the quantity and the quality of inbound links for an individual website. The goal for the website is to have many…
The state-of-the-art for website design continues to evolve as does the sophistication and experience of the website visitor. This discriminating surfer has pushed the web designer to reconsider what really works for the visitor instead of what looks cool. This new website design criteria is based on eye tracking research. Eye tracking is a term…
Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and relatively easy (OK, it does take some time and a few brain cells). If you are not familiar with article marketing, it is the…
The technology trade press has been raving about “Web 2.0” as the next big thing. But what is it really?
Pay-per-click advertising has taken the web by storm and for good reason. You have seen thousands of these ads on the right side of a Google search; the ads scream for you to click on them for more information. It may seem like you ignore them, but statistically they are one of the best and cheapest ways to advertise on the web.
Take a quick tour of the new and trendy websites on the internet and you will find the frequent and liberal use of the word “Beta”. In most cases, the word Beta is used almost like a tagline under the company or product name to signify that this offering is new, cool, or different. The purpose is to create a “buzz” or the perception of leadership for an offering.
As is my tradition, I sent out a Jackson family Holiday letter to friends, family, and colleagues. Although many of the letters were sent by “snail-mail”, I also sent an electronic version to a subset list, which included Internet sophisticated people. The letter included photos and a word document. Simple stuff really.
People buy products and services for their differences, not because they are the same as everything else. This also applies to your website. The proliferation of websites has raised the bar when it comes to making your customer experience unique and meaningful. Although all good websites must have the same basic things such as up-to-date…