Negotiating seems easy, but actually doing it can be hard. The biggest mistake that people make is to focus on their own position instead of trying to understand the interests or motivations of the other parties. As simple as it sounds, you need to focus on the other party and their interests (and not just…
“Glengarry Glen Ross” is a riveting movie about selling that will both entertain you and make you cringe at the same time, particularly if you make your living selling. At the very least, it will make you question your own code of ethics. Based on David Mamet’s 1984 Pulitzer Prize winning play of the same…
Having managed sales people for many years while being a peddler myself, I have observed how sales people behave, both good and not so good. Sales people that are truly excellent behave the same way, more or less. Said another way, successful sales people tend to exhibit some common behavioral characteristics. Here are a few…
Objections. You have heard them all before: “I have no budget”, “I have no need”, “I am not interested” or “We are happy with our existing supplier”. My favorite objection is “Maybe later”. All are the customer’s way of saying “no”. Classical sales training tells us that you have to hear “no” before you can…
“He would make a lovely corpse.” – Charles Dickens Eventually, we all have to call on difficult customers. You know who they are. They are grumpy, angry, confrontational, cheap, lazy, critical, and picky. No matter how hard you try, it is hard to meet their expectations. Just picking up the phone to talk with them…
“Different isn’t always better, but better is always different.” – Marshall Thurber, entrepreneur I like this quote because it sums up my thinking about how customers will buy an offering because of its differences and not because it is similar to another offering. This is true even if the offering is a commodity or is…
Ever wonder what that expression really means? A current interpretation might be that it is impolite to receive a gift and then question the value of that gift. Long ago when we all rode horses it had something to do with a horse’s age and its teeth, or “So a wise man told me”. The…
Sales people talk or send e-mails to customers and prospects all day long. They make sales presentations, handle objections, quote price and delivery, write proposals, and close orders. After a while it almost becomes automatic or second nature since this is what sales people do. Yet, sales people probably don’t think of themselves as acting…
Let’s turn the table and look at selling and ethics from the customers’ perspective. Trust me, buyers know unethical behavior when they see it and they keep score. What does unethical selling look like if you are the buyer? • Misrepresenting the product’s specifications, warranty, or capabilities. • Bashing the competition (warranted or not). •…
I received a flood of responses about my recent blog on “Ethical Selling”. Most were private e-mails from sales people who have had to defend their ethics. For many, the most frequently confronted issue was the company’s need for more sales versus the code of ethics of the individual sales person. Others wrote about the…