John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Daily Archives: July 16, 2007

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How Customers View Ethical Selling

Let’s turn the table and look at selling and ethics from the customers’ perspective. Trust me, buyers know unethical behavior when they see it and they keep score. What does unethical selling look like if you are the buyer? • Misrepresenting the product’s specifications, warranty, or capabilities. • Bashing the competition (warranted or not). •…

July 16, 2007Leave a commentEthics, Sales Management, SellingBy John Bradley Jackson
John Bradley Jackson
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