Many people cling to an old fashioned notion that the web is easy and cheap. The new reality is that the web is hard and expensive. The first goal of a website is to be found and that means building a website that is optimized for search. With Google commanding a 70% share of the…
Social media is reporting a new normal in society’s view of money and success. The greed of the dotcom era seems to have been replaced by a new set of priorities which favor trust and authenticity. If this is true and we are having a cultural shift in values, are your marketing messages compatible? Or,…
“Perceived Value” pricing is pricing for a product or service at a level that reflects the potential savings, the highest satisfaction level, or the maximum use that a client will receive from the purchase and the use of the product or service. Overall, price is set at the highest level that your target market is…
“May you live all the days of your life.” -Jonathan Swift What is your purpose? Stop for a moment and answer that question. I know that sounds pretty heavy and it is. Life is truly short (unless that reincarnation thing is for real). Roll with me for a minute here. Let me submit that we…