John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Daily Archives: January 5, 2008

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Marketing Innovative Products

Innovative products need to be marketed and sold differently than other offerings since they require a special customer who is receptive to innovation. Most customers are skeptical and will wait until innovative products are mass marketed. Here are a few suggestions on how to market innovative products: • Not everyone will understand the need for…

January 5, 2008Leave a commentNew Product Development, Sales Management, Selling, StrategyBy John Bradley Jackson
John Bradley Jackson
© John Bradley Jackson
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