"In order to make an apple pie from scratch, you must first create the universe." – Carl Sagan, Astronomer Creating new products can be complex but it is not as complicated as the above quote suggests. Rather, I think new products need to withstand a feasibility test, also known

That’s a quote from Vittorio Alfieri, an Italian dramatist considered the founder of “Italian tragedy”. OK, I had not heard of him either, until I saw the quote and looked him up on Wikipedia. Regardless, this quote reminded me that inspiration may be an important part of marketing and

Show me a startup without a business plan and I will declare it a “rudderless” ship. For without a business plan to guide you, a business will just float along chasing one opportunity after the next, while ending up nowhere special. Business plans are not hard to write, but they

Maybe the smartest money ever spent by an entrepreneur is to conduct a “concept test” which is basic market research on an offering before you go to market. Concept testing can use qualitative or quantitative research methods; most commonly, qualitative tools such as in-person interviews and focus groups are chosen