Direct Mail - John Bradley "JJ" Jackson

John Bradley "JJ" Jackson

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Direct Mail

A collection of 10 posts

Your Signature Please

At the end of every e-mail is the signature line which tells the reader how to contact you. It also tells them a lot about you and your brand. Surprisingly, many people don’t take advantage of this last step in the communication process in an e-mail letter. The minimum

P.S. Everyone Reads the Postscript

Postscripts have been a very effective tool in direct mail marketing industry for many years. More often than not, the call to action is repeated in the postscript along with a special incentive. A postscript (from post scriptum, a Latin expression meaning "after writing" and abbreviated P.S.

Send Thanksgiving Cards

Be different this holiday season. Don’t be like everyone else and send holiday cards and gifts for Christmas, Hanukah, and New Years. Instead send Thanksgiving cards or gifts. Your well-intentioned best wishes during the year end holidays will only get watered down by the crush of others doing the

I Hear You Loud and Clear, or I Think I do

The following is guest blog contribution by my friend Bonni Montevecchi of The Celebration Station Seminars: How are your written and verbal communication skills? How often have you been asked that during a job interview? How often have you asked someone else? Or, better yet, how often have you said,

Stupid is as Stupid Does

Marketers occasionally make stupid mistakes when innocently trying to deliver a message to their customers. These stupid mistakes happen for a lot of reasons including cultural insensitivity, poor grammar choices, language translation, and even spelling errors. But, my research indicates the most common cause is just being plain old stupid.

Choose Your Words Wisely

Words change. Words that we used long ago may have new meanings today. Words can also have different meanings in different cultures. Be careful to choose yours wisely or you might not get your point across. Words change meaning over time. I was talking with my daughter about the movie

Keep in Touch with Direct Mail

It is sales legend that it costs far less money to keep an existing customer than it does to find a new one. Customers that have bought from you in the past are likely to buy again and represent your best leads. Thus, staying in touch with these folks is a must do for any business and direct mail is

E-mail Messages Returned to Sender

A surprising large percentage of e-mail messages don’t make it to your target when you conduct a large e-mail campaign. Many are snared by spam filters, fire walls, and some are eliminated by the delete key without being opened. The reasons for this e-mail mortality rate are many.

Traditional Retail Advertising is Ineffective

A recent online study by Deloitte and Touche uncovered that two thirds of store visits during the 2006 holiday season were not influenced by holiday advertising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additio

Direct Mail Maintains Customer Relationships

It is sales legend that it costs far less money to keep an existing customer than it does to find a new one. Customers that have bought from you in the past are likely to buy again and represent your best leads. Thus, staying in touch with these folks is