Niche Marketing Versus Mass Marketing
What’s the difference between niche marketing and mass marketing? I get asked this question a lot. The answer is simple.
Top Ten Marketing Mistakes by Entrepreneurs
Entrepreneurs need to avoid making the following marketing mistakes:
New Millennium Marketing Mega Trends
The following changes will rock your marketing world:
Hispanic Revolution- Hispanics accounted for about half the growth in the U.S. population since 2000, according to a US Census Bureau report. The nation’s largest minority group is increasing its presence even faster than in the previous decade.
Don’t Fight the Marketplace
“Change before you have to.” Jack Welch (1935- ) Businessman A wise friend of mine told me once that all good things last two years. It sounds a bit cynical, but I think what he meant was that there is a life cycle to all things including products, jobs, companies, and ideas. Implied in his…