John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Monthly Archives: April 2012

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What is SEO? I Mean Really?

Most of us have heard of SEO and know that it’s important if you have a website, but few truly understand how SEO, or “search engine optimization” really works. Let’s de-mystify the elusive process of SEO. The goal of SEO is to promote a website through the use of powerful search engines like Google, Yahoo!,…

April 29, 2012Leave a commentSearch Engine OptimizationBy John Bradley Jackson

Thank You Goes a Long Way

The desire to show our appreciation spans across all cultures and countries.  The phrase “thank you”, in its various forms, is a universal way of showing our gratitude.  Yet perhaps because we use this phrase so often in our daily lives, we may forget just how important and powerful of a tool it is, both…

April 24, 2012Leave a commentGratitude MarketingBy John Bradley Jackson

Why We Trust Certain Brands

Many brands come and go, and a few even stand the test of time. An even smaller number are among those that customers truly consider to be trustworthy. Why do we trust certain brands, and distrust others? It boils down to whether we perceive the company acts in our best interest, or in theirs. An…

April 21, 2012Leave a commentAdvertising, BrandingBy John Bradley Jackson

The Importance of Appreciation

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou We all know it feels great to know we’re valued, but how often do we remember to tell others that we appreciate them in return?  To energize yourself…

April 13, 20123 CommentsGratitude MarketingBy John Bradley Jackson

Trust Your Gut Instinct

In an age when we pride ourselves on making rational, well thought-out decisions, maybe we should trust our gut more often.  If we dwell too much on issues, we lose the clarity that our emotions offer when presented with a decision. Studies have shown that quick decisions are usually smarter than those given a lot…

April 9, 2012Leave a commentDecision MakingBy John Bradley Jackson

Why Do People Lie?

Lying is an inextricable part of the human experience.  When Grandma gives you a horrendously ugly sweater for Christmas, you can’t possibly say you don’t like it or you risk hurting a nice lady’s feelings. Why do you not just say the truth? Research suggests that many of us lie frequently without even thinking about…

April 3, 2012Leave a commentEthics, Marketing CommunicationsBy John Bradley Jackson
John Bradley Jackson
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