Daily Archives: September 27, 2010

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Public Relations 101

Public Relations 101: Class is in session. First, crash the plane. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat as necessary until everyone forgets that the plane was not supposed to crash in the first…

September 27, 2010 Leave a commentPublic RelationsBy John Bradley Jackson

Delta Spins Airplane Crash as Hero Story

Public Relations 101: First, crash the plane. Second, declare the pilot a hero for not killing everyone. Third, blast the media with images of grateful passengers all chanting, “we did not die today.” Fourth, repeat the PR spinning until everyone forgets that the plane was not supposed to crash in the first place. Delta Flight…

September 27, 2010 1 CommentUncategorizedBy John Bradley Jackson

Executive Summaries Create Interest

Business plans are great but many potential investors don’t read the whole plan. Many choose to read the executive summary and scan the rest of the plan. If that is the case, then your executive summary needs to tell whole story. As simple as it sounds, the executive summary is a summary of the business…

September 27, 2010 Leave a commentBusiness PlanningBy John Bradley Jackson