Given the many options for new products and new ventures, why not create an offering that solves a problem or relieves a pain for your customer---a problem that the customer wants to fix right away. When people have headaches they reach for aspirin or other pain relievers. The need is

Marketing campaigns, sales quotas, and sales awards are soon forgotten. Yet, your reputation seems everlasting; it is the essence of what others remember about you. How will you be remembered? Mark Twain said, "If you tell the truth you won't have to remember anything". This adage