Marketing Mix - John Bradley "JJ" Jackson

John Bradley "JJ" Jackson

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Marketing Mix

A collection of 7 posts

The 4 Ps of Marketing Are So Last Century

The 4 Ps of Marketing Are So Last Century

The marketing mix or the “4 Ps” were coined by author E. Jerome McCarthy in the 1950s and they are marketing gospel today: product, place, price, and promotion. • Product is the goods, services, or solutions that the provider delivers. This is really the end game for the entrepreneur since it

Marketing in a Recession

Are we in a recession? It’s a technical issue for the economists to debate, but it is clearly a tough economy for many of us. So, what should you differently in this environment? Here are a few thoughts on what to do differently: Advertise. If you read this blog

8 Free or Inexpensive Marketing Ideas

Small companies don’t have to invest in expensive marketing efforts to be successful. There are many things you can do to drive new business that are free or inexpensive. Here are a few 8 ideas to consider: Make sure that your website is bursting with useful content for your

The Difference Between Sales and Marketing

I am frequently asked about the difference between selling and marketing. Academically speaking, selling is a function of marketing, as is advertising, promotion, and pricing. Practically speaking, marketing is what happens before the phone rings and selling is what happens after you answer the phone. Marketing is all about understanding

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Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created advertising or promotion.

Managing the Marketing Mix

The marketing mix or the “4 Ps” were coined by author E. Jerome McCarthy in the 1950s and they are marketing gospel today: product, place, price, and promotion.