Cause Marketing - John Bradley "JJ" Jackson

John Bradley "JJ" Jackson

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Cause Marketing

A collection of 3 posts

Déjà Vu

Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to

Cause Marketing

Thanks

It is hard to believe, but my book "First, Best, or Different" was published a year ago. To say the least, it has exceeded my wildest expectations. Sincere thanks to everyone who bought the book. It means a lot to me. I have an idea. How about you

Cause Marketing

Cause Marketing is for the Birds

Procter and Gamble, manufacturer of Dawn Liquid Dishwashing Detergent, has scored a public relations home run with their recent advertising campaign that describes how the International Bird Rescue Research Center endorses the use of Dawn to clean up birds that get “oiled” by oil spills.