About a year ago I released a blog with this title. I have just updated this trend list. Read on. The following Marketing Mega Trends will rock your marketing world for many years to come:
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Hispanic Revolution
Hispanics accounted for about half the growth in the U.S. population since 2000, according to a recent US Census Bureau report. The nation’s largest minority group is increasing its presence even faster than in the previous decade. Contrary to popular belief, births have overtaken immigration as the largest source of Hispanic growth. If you are not marketing your products with this “minority” in mind, you are making a big mistake amigo.
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Boomers Retire
With nearly 80 million “Baby Boomers” (people born in the US from 1946-1964) driving our current economy, but with 330 of them turning 60 each hour, there’s clearly a change on the horizon with marketing implications all around. Meanwhile, the U.S. Bureau of Labor Statistics (B.L.S.) projects a labor force of 162.3 million individuals in 2012, while the economy will require 165.3 million jobs to be filled. Who is going to fill those jobs when and if they retire?
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Health Care Costs Increasing
Old news you say? It is going to get much worse. The real culprit is an acute shortage of doctors coming out of too few medical schools. If the trend line continues at the current rate for the next twelve years, half of the US population will not be able to afford even minimal healthcare. Talk about haves and have nots.
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Mass Personalization
Mass marketing is dying and it is being replaced by mass personalization, a trend that finds the consumer demanding goods and services tailored uniquely for them including clothing, information, and food. Did you know that you can order custom colors of M&Ms with unique personalized logos? Gotta have that!
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Social Networks
With over 200 million profiles on MySpace, they have only scratched the surface. People want to find others just like themselves by “data mining” the other 7 Billion people in the world. The networking possibilities are limitless. Marketing is now permanently viral.
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Wireless and Mobile Everything
Over the next five years, most common consumer products will become wireless. Say good-bye to cords, cables, and wires; everything will be portable if you can carry it. The bad news is that this wireless trend will obsolete virtually all the consumer products that you own today.
Everything Online
Bricks and mortar sales channels are dying or will seriously shrink. Look to buy absolutely everything online in ten years or less. Embrace the internet or die.
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Asia
The globalization of the marketplace will continue; China will continue to be the dominant trading partner with the US, but at an increasing percentage. Look for India to grow at even faster rate.
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Green
Green is in. Some call it organic, others call it climate change, while others name it “cleantech”. Venture Capitalist Bill Davidow just christened cleantech as the investment opportunity of the century. The movement to a low carbon emission world will impacting all phases of our life.
John Bradley Jackson
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