John Bradley Jackson
John Bradley Jackson
Entrepreneur, Author, Professor
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Daily Archives: March 6, 2012

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Negotiation and the Gender Divide

Though there are many exceptions to the rule, most women don’t like to negotiate.  According to Linda Babcock and Sara Laschever, authors of “Women Don’t Ask”, women are more likely to equate negotiation with “going to the dentist.”  By contrast, many men speak of the act of negotiation as similar to “winning a ballgame.”  Why…

March 6, 2012Leave a commentNegotiation, WomenBy John Bradley Jackson

Marketing to Women Online

If your business isn’t actively marketing to women, you’re missing out. Women tend to make more of the spending decisions in the average household and also spend more time online. Some companies have caught on, but choose to market to women in very stereotypical ways that prove ineffective. Though the exact numbers vary by study,…

March 6, 2012Leave a commentAdvertising, Messages, WomenBy John Bradley Jackson
John Bradley Jackson
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