We are exposed to brand narratives every day. From L’Oreal cosmetics and shampoo commercials that tell us “we’re worth it,” to TOMS Shoes which donates a pair of shoes to someone in need for each pair you buy – we are bombarded by brand narratives. A successful brand narrative tells a story about a product…
“Stranger, if you passing meet me and desire to speak to me, why should you not speak to me? And why should I not speak to you?” – Walt Whitman “Nothing can be done with solitude.” – Pablo Picasso Each of the previous quotes embodies the philosophies of extraversion and introversion, respectively. You have probably…
Even if you don’t spend inordinate amounts of time on the internet or watching television (and there are plenty who do), you have undoubtedly seen thousands and thousands of beautiful faces used to advertise products and services. From perfume, tennis shoes, and power tools, to airline tickets, car washes, and online classes, the image of…
Facebook seems to update and change its privacy settings more often than Lady Gaga changes outfits. The outcomes for both are typically bizarre and confusing. Anyone who has had a Facebook account for more than five seconds can probably attest to these frequent and often frustrating “updates” that revamp and change users’ privacy settings. But…