Monthly Archives: December 2010

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E-books Outsell Printed Books

E-books are now the preferred choice of book buyers. This conversion from print to digital is changing the business models of the book publisher and of the book retailer. And, dare I say, the authors must change with them. Just this week book retailer Barnes & Noble sold more e-books than printed books. In fact,…

December 31, 2010 Leave a commentChange ManagementBy John Bradley Jackson

Aging Population Creates Opportunity

Our aging population is creating some very exciting opportunities for new ventures and existing companies. These “old” folks have money, expect to live longer than the previous generation, and have some special needs which progressive marketers can provide. Here are facts about aging: – The nation’s population of people 65 and older are expected to…

December 30, 2010 Leave a commentNew VenturesBy John Bradley Jackson

New Venture Sales Forecasting

Forecasting sales at for a new venture requires in-depth research along with educated guess work. There is no substitute for knowing your customers and why they will buy your offering. Buyers will choose your product over the competition because it is different or better. They buy for their own reasons and not yours. Presuming your…

December 5, 2010 Leave a commentSales ForecastingBy John Bradley Jackson