Daily Archives: April 27, 2009

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Video Content for the Web

One of my former students, Ali Vaziri, has created an online television show which is part debate, part comic book, and part farce.

Very funny stuff.

This is TV of the future.

Take a look at it at http://www.banterbiscuit.com/

John Bradley Jackson
© Copyright 2009 All rights reserved.

April 27, 2009 Leave a commentUncategorizedBy John Bradley Jackson

The Four Dimensions of Pricing

You must know and understand the four dimensions of pricing for a new product or start up: 1. Cost. 2. Customer. 3. Competition. 4. Yourself. Cost drives a lot of pricing decisions, but for the wrong reasons. A typical price strategy is to mark up the estimated cost by some multiple like 3 or 4…

April 27, 2009 1 CommentPricingBy John Bradley Jackson