Monthly Archives: December 2007

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Referrals and Selling

It is legendary that referrals can be the best method for new business development. Simply put, there is no better sales person than a happy customer. Here is a simple suggestion. Effective immediately, make it part of every customer meeting agenda to discuss referrals. I am not kidding. Make it your practice to ask each…

December 6, 2007 Leave a commentSales Management, SellingBy John Bradley Jackson

Blogs, Forums, and Market Research

You may not be a blogger yourself, but reading blogs written by your competition and your customers may prove to be a great way to conduct market research. Increasingly blogs, along with forums, are becoming honey pots for people to gather insight and information about products, companies, and industries. Blogs and forums are creating communities…

December 4, 2007 6 CommentsBlogging, Market ResearchBy John Bradley Jackson

Ask for Referrals

Not long after my wife bought a Honda Fit she received an envelope with a handwritten address and a real stamp. Opening what looked to be greeting card from some friend was a card from her sales person at the Honda dealer. The card read: “Our path to success is built on referrals. If you…

December 3, 2007 Leave a commentSales Management, SellingBy John Bradley Jackson