Monthly Archives: July 2007

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Ethical Selling

For most of us, knowing the difference between right and wrong is pretty clear, but sometimes doing the right thing is hard to do. Or, let’s say we are challenged to make the right choices. Our government helps us out with our decision making process about right and wrong by making laws that specifically tell…

July 6, 2007 Leave a commentEthics, Sales Management, SellingBy John Bradley Jackson

Personalize Your Offering

Understanding your customer’s needs is a critical step in the sales process; if you understand this, you are empowered to construct the best possible solution for their problem. Without this information, you are just doing guesswork. With this knowledge, you can personalize your solution by emphasizing the fit of your offering with the customer needs.…

July 4, 2007 Leave a commentSales Management, SellingBy John Bradley Jackson

What is Advergaming?

Picture this. You are a 17 year old kid who got a free download for a cool new video game. You open the game, bypass the instructions (since you never read them anyway) and start playing the game. The game seems a little funky but you play it anyway. Some dumb advertisement keeps on popping…

July 2, 2007 Leave a commentAdvertising, BrandingBy John Bradley Jackson