John Bradley Jackson
John Bradley Jackson
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Daily Archives: February 27, 2007

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The Intentional Mistake

Another aggressive negotiation tactic or dirty trick that is played more often than you think is the intentional mistake. Usually it comes in the form of a proposal which has an error in your favor; it is a deliberate trick to get you to agree now. Examples could include a pricing error, the sales tax omitted, or a quantity mistake.

February 27, 20071 CommentEthics, NegotiationBy John Bradley Jackson

Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created advertising or promotion.

February 27, 2007Leave a commentMarketing Mix, SegmentationBy John Bradley Jackson
John Bradley Jackson
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