Trends - John Bradley "JJ" Jackson

John Bradley "JJ" Jackson

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Trends

A collection of 3 posts

90% Own Smartphones

90% Own Smartphones

The LA Times reported this August that for the first time, more than 90% of Americans own smartphones. The fact that most Americans today have smartphones means that business and culture at large are changing. Employees are often expected to be on-call to answer emails at night and on weekends.

The Crowd Can Be Wrong

The Crowd Can Be Wrong

In my book, Deja New Marketing, I wrote about the “wisdom of crowds” or maybe more accurately, the lack of it. The truth is, crowds are often wrong. They get caught up in the same trends, the same short-term fixes, and head full speed in the wrong direction. Take the

Declining Value of the College Degree

Declining Value of the College Degree

The students who graduate from college today emerge from a self indulgent cocoon --- college was all about them, their interests, and their dreams. Post college is a period of discovery about the stark reality of real life, commerce, and responsibility. I suppose, in many respects, this is the way