John Bradley "JJ" Jackson
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Strategy

A collection of 54 posts
Niche Market Profiles

Niche Marketing Versus Mass Marketing

What’s the difference between niche marketing and mass marketing? I get asked this question a lot. The answer is simple.
11 Jan 2007 1 min read
Strategy

Top Ten Marketing Mistakes by Entrepreneurs

Entrepreneurs need to avoid making the following marketing mistakes:
09 Dec 2006 2 min read
Strategy

New Millennium Marketing Mega Trends

The following changes will rock your marketing world: Hispanic Revolution- Hispanics accounted for about half the growth in the U.S. population since 2000, according to a US Census Bureau report. The nation's largest minority group is increasing its presence even faster than in the previous decade.
27 Oct 2006 2 min read
Strategy

Don’t Fight the Marketplace

“Change before you have to.” Jack Welch (1935- ) Businessman A wise friend of mine told me once that all good things last two years. It sounds a bit cynical, but I think what he meant was that there is a life cycle to all things including products, jobs, companies, and
10 Oct 2006 2 min read
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