Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action for a product, service, or event. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so. The goal

Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so. The goal of product promotion is get the