My spam filter let an e-mail from am “unknown sender” named Jesus get through to my mail box today. My first reaction was to immediately delete it or hit the spam key, but instead I opened it. I thought to myself, “What if…?” What if the “big guy” had something

Contrary to popular opinion, large e-mail databases are typically not better. Often large databases will include “dead” e-mail addresses which exaggerate the “monetary value” of the list. It makes good business sense to cull your list regularly. This  includes a prompt management of “opt-out requests” which are people who  are

For many email and web marketers, the youth market represents a tempting financial opportunity. But the legal risks are significant—and ignoring them can be costly. The Children’s Online Privacy Protection Act (COPPA), first enacted in 1998 and enforced by the Federal Trade Commission (FTC) since April 2000, regulates

Writing great e-mail marketing copy is hard work. You can always  outsource it to a professional copywriter, but you will discover that  the good ones are already booked and that they are very expensive. If  your budget dictates doing this writing in-house, here are a few ideas,  in no particular

Trust is hard to define, but we know it when we see it or feel it. And this is particularly true with e-mail marketing. The truest measure of trust in commercial e-mail marketing may be the “reputation score” which is calculated by all the individual ISPs. A reputation score is