A sensational headline? Maybe so, but advertising as we know it is going to change in a very big way because of new advances in technology. If you have read my book “First, Best, or Different” or you frequent this blog, you know that I am very critical of the current advertising model, since I consi

For you “brick and mortar types”, the sign on the front of your building or store is the first impression you make with your customers. Make sure that is a positive one by adhering to the following rules: Make sure that the name on your sign is the name of

One way to build awareness with your customer is to advertise in unusual places, especially places where you don't expect to see advertisements. I was traveling the other day and went through security at LAX airport. As I placed my PC in the plastic tray, I was surprised

If you are still devoting significant dollars to the yellow pages, you might want to reconsider your budget. The printed yellow page books are definitely on the way out. The younger buyer first looks to Google, Yahoo, or MSN search engines on the internet even when looking to buy local