When Shall We Meet Again
In business development, whether with with new prospects or existing customers, the smartest move is to keep the conversation alive. Even if today’s answer is “not now,” tomorrow may bring a new opportunity. That’s why one of the best questions to close a call or meeting with is, “When shall we meet again?”
This simple phrase signals that the dialogue isn’t over. Better yet, it secures the next step on the calendar. After a project ends or even after a “no”, don’t disappear. Develop a follow-up routine that keeps you connected without overwhelming the other side. Think of it as relationship maintenance: a little care over time keeps opportunities alive.
Business development is bigger than a single sale. It’s about relationships, and relationships grow through conversation.
- Ongoing dialogue reveals new client needs and aspirations.
- Consistency shows reliability and commitment. Trust is increased.
- Discussions with planning, balance, and clear next steps will keep progress moving.
Sales may close deals, but business development creates long-term value by connecting marketing, sales, and partnerships into a continuous conversation.
If a business stops talking about itself, it stops growing. So the next time you wrap up a call or meeting, don’t let the relationship fade. Instead, ask the question that keeps the door open and the growth engine running: “When shall we meet again?"
John Bradley "JJ" Jackson
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