Uncategorized

Old Words, New Words

The words we use to describe marketing and sales have changed over the years. Here is a quick vocabulary update:

John Bradley "JJ" Jackson

21 Oct 2006

The words we use to describe marketing and sales have changed over the years. Here is a quick vocabulary update:

Old Words....................New Words

Market Segment...........Niche
Price..............................Cost to Satisfy
Sell................................Market
Pitch..............................Listen
Product.........................Solution
Win/Lose......................Win/Win
Advertise.......................Communicate
Vendor..........................Partner
Buy................................Procure
Promotion.....................Viral Marketing
Tagline..........................Meme
Mission.........................Mantra