Old Words, New Words
The words we use to describe marketing and sales have changed over the years. Here is a quick vocabulary update:
The words we use to describe marketing and sales have changed over the years. Here is a quick vocabulary update:
Old Words....................New Words
Market Segment.........Niche
Price..............................Cost to Satisfy
Sell.............................. .Market
Pitch.............................Listen
Product........................Solution
Win/Lose.....................Win/Win
Advertise.....................Communicate
Vendor.........................Partner
Buy...............................Procure
Promotion...................Viral Marketing
Tagline.........................Meme
Mission........................Mantra
John Bradley Jackson
© Copyright 2006 All rights reserved.
Please visit my website at www.firstbestordifferent.com