The words we use to describe marketing and sales have changed over the years. Here is a quick vocabulary update:
Old Words………………..New Words
Market Segment………Niche
Price…………………………Cost to Satisfy
Sell………………………… .Market
Pitch………………………..Listen
Product……………………Solution
Win/Lose…………………Win/Win
Advertise…………………Communicate
Vendor…………………….Partner
Buy………………………….Procure
Promotion……………….Viral Marketing
Tagline…………………….Meme
Mission……………………Mantra
John Bradley Jackson
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