Nurturing Relationships With Social Media
Facebook, LinkedIn and Twitter have replaced the water cooler as the customer hangout. Business owners need to understand that social networks have quickly become the preferred way to communicate for many people. This means that many of the conventional ways to promote and sell products and serices
We often think of social media as a place for marketing campaigns, flashy ads, or the endless scroll of entertainment. But at its core, social media is about relationships. It gives us the chance to stay connected, show up for others, and build trust over time.
Whether you’re a business owner, a nonprofit leader, or simply someone trying to keep up with friends, nurturing relationships through social media comes down to three simple ideas: be present, be authentic, and be consistent.
- Be present. Don’t just post and disappear. Reply to comments. Like and share content from others. Congratulate people on their milestones. Your presence—however small—reminds people that you care.
- Be authentic. People crave realness online. Share your story, not just your sales pitch. Let people see the behind-the-scenes, the learning curves, and even the mistakes. Authenticity deepens connection far more than polished perfection.
- Be consistent. Relationships take time. The occasional post won’t build trust. Consistency shows reliability, and reliability builds loyalty. Think of it as watering a plant—small, steady care creates growth.
In the end, social media is not about broadcasting to the world but about building communities. When you treat each interaction as an opportunity to nurture (not just sell) you’ll find that relationships online can be just as meaningful and lasting as those built face-to-face.by
John Bradley Jackson
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