Mobile Devices

Mobile devices have exploded in popularity, and in 2025 almost every American owns a cellphone, with over 90% using smartphones. More than 64% of global web traffic now comes from mobile devices, and in the U.S. mobile is finally the dominant way people go online.

What this means is simple: your audience spends more time looking at small screens than ever before. If you advertise, do email marketing, or use social media, you have to design for how your message appears on a smartphone. If your content is built only for big screens, you risk frustrating users and losing them altogether.

Nearly all Americans (98%) own a mobile phone, and 91% own a smartphone, according to Pew Research (2025). Globally, mobile devices drive roughly two-thirds of all internet traffic, while in the United States, mobile accounts for just over half of web use (Mobiloud, 2025).

People now spend more than 4.5 hours per day on their phones, often checking them dozens of times daily (Exploding Topics, 2025). These numbers highlight a shift in consumer attention away from desktop and television screens to the small, portable screens in their pockets.

Get the picture?

John Bradley Jackson
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