Print Advertising: Yesterday’s News

Back in 2010, analysts predicted gradual declines in print ad revenue. The reality? The drop was far steeper. By 2025, U.S. print ad spending is around $9.3 billion, while digital soared to $259 billion in 2024 capturing nearly 78% of all ad spend.

Print media was never truly in the content business; it sold access to audiences. When readers moved online, the model collapsed. Print remains a niche player, but it can’t compete with the scale, targeting, and measurement digital provides.

For advertisers, the takeaway is simple: follow the audience. Digital isn’t just another channel; it’s the core of modern advertising. Print may linger, but the future is firmly online.

John Bradley Jackson

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