Monthly Archives: June 2007

Street Teams Create a Buzz

My blog yesterday on outdoor advertising and the use of “street teams” created a number of questions. The questions included what are street teams, how are they sponsored, what are they good for, etc. More or less, what in the heck are you talking about? I guess I was writing in shorthand. So here is…

Why Not Advertise Outdoors?

While Internet advertising is the “new thing”, outdoor or out-of-home advertising can be a very effective and affordable method to get your message out to your target market. With people spending more and more time in their vehicles (it is estimated the 150 million commute to work daily), you have a captive audience and the…