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Déjà NEW Marketing

$24.95 $19.95

Rated 5.00 out of 5 based on 5 customer ratings
(5 customer reviews)

Increase sales with social media, search marketing, e-mail marketing, blogs, and more.

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  • “John Bradley Jackson’s new book, entitled Déjà NEW Marketing should have been titled ‘The Marketing Encyclopedia for Entrepreneurs and Small Business People.’

    This book is a MUST HAVE resource for every entrepreneur who wants to know more about marketing and for every small business owner who wants to do a better job of getting and keeping more customers.”
    —Tom Patty, Former President, TBWA-Chiat-Day Advertising

    The Marketing Encyclopedia
  • “Every short chapter in Déjà New Marketing is long in benefits. This is not another ‘Marketing for Dummies’ book that is full of fancy marketing jargon and trite, shopworn without ‘dumbing down’ the why and how of marketing success. It is about now — how you can be a marketing success today.”

    —Dr. Michael D. Ames, Professor of Management, Emeritus and Chairman of the Board, CSUF Center for Entrepreneurship

    Not another ‘Marketing for Dummies’ book
  • “John Bradley Jackson’s new book, entitled Déjà New Marketing should have been titled ‘The Marketing Encyclopedia for Entrepreneurs and small business people.’

    With more than 190 chapters covering every conceivable subject from ‘What to put on your business card’ to ‘How to have a successful blog’ to ‘Eight different ways to segment a market’, this book has everything you need to know about marketing.  In fact, if it’s NOT in this book, you don’t need to know about it.

    This book is a MUST HAVE resource for every entrepreneur who wants to know more about marketing and for every small business owner who wants to do a better job of getting and keeping more customers.”

    —Tom Patty, Former President, TBWA-Chiat-Day Advertising

    The Marketing Encyclopedia for Entrepreneurs
  • “Déjà New Marketing’s compendium of short definitions and practical knowledge for the budding entrepreneur, micro and small business is on target.  Refreshingly direct and insightful — the book is a delight to read.”

    – Curtis Chan, President and CEO, CHAN & ASSOCIATES and COGNITIVE IMPACT

    Practical Knowledge
  • “John Bradley Jackson has again written a concise handbook of new millennium business and marketing thinking for first-time entrepreneurs or experienced small business owners who want to get it right the first time, or this time around, in the information age where the rules have changed.  If you plan to be successful with your new business, this essential book is required reading.  Keep it handy, you will return to it frequently. I do.” —Ken James, Founder and President, Clearly Superior Glass Chairmats

    New millennium business and marketing thinking
  • “John Jackson is a very effective professor.  He fuses Internet Marketing real-time into the classroom.  I seldom find faculty working at his speed to follow the constant change of the Internet medium.”

    Sinan Kanatsiz, Founder, Internet Marketing Association

    A very effective professor

What is Déjà NEW Marketing?

Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the “new normal.”

New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex:

  • Facebook, Google +, LinkedIn, and Twitter have replaced the water cooler as the customer hangout.

  • E-mail marketing letters are often considered SPAM and don’t even get opened.

  • Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, daily deals, and deep discounts.

  • Personal selling has never been harder since customers seem to hide behind voice mail and e-mail.

  • Getting your website found in a Google search is increasingly difficult as the battle for keywords rages.

You need to do something better and different — you need “Déjà NEW Marketing.

5 reviews for Déjà NEW Marketing

  1. Rated 5 out of 5

    “Déjà New Marketing’s compendium of short definitions and practical knowledge for the budding entrepreneur, micro and small business is on target. Refreshingly direct and insightful — the book is a delight to read.”

    – Curtis Chan, President and CEO, CHAN & ASSOCIATES and COGNITIVE IMPACT

  2. Rated 5 out of 5

    “John Bradley Jackson has again written a concise handbook of new millennium business and marketing thinking for first-time entrepreneurs or experienced small business owners who want to get it right the first time, or this time around, in the information age where the rules have changed. If you plan to be successful with your new business, this essential book is required reading. Keep it handy, you will return to it frequently. I do.”

    —Ken James, Founder and President, Clearly Superior Glass Chairmats

  3. Rated 5 out of 5

    “John Bradley Jackson’s new book, entitled Déjà New Marketing should have been titled ‘The Marketing Encyclopedia for Entrepreneurs and small business people.’

    With more than 190 chapters covering every conceivable subject from ‘What to put on your business card’ to ‘How to have a successful blog’ to ‘Eight different ways to segment a market’, this book has everything you need to know about marketing. In fact, if it’s NOT in this book, you don’t need to know about it.

    This book is a MUST HAVE resource for every entrepreneur who wants to know more about marketing and for every small business owner who wants to do a better job of getting and keeping more customers.”

    —Tom Patty, Former President, TBWA-Chiat-Day Advertising

  4. Rated 5 out of 5

    “Every short chapter in Déjà New Marketing is long in benefits. This is not another ‘Marketing for Dummies’ book that is full of fancy marketing jargon and trite, shopworn without ‘dumbing down’ the why and how of marketing success. It is about now — how you can be a marketing success today.”

    —Dr. Michael D. Ames, Professor of Management, Emeritus and Chairman of the Board, CSUF Center for Entrepreneurship

  5. Rated 5 out of 5

    “A few pages into John Bradley Jackson’s second book, Déjà New Marketing, the entrepreneur — who faces a withering array of market complexities, competitive and rapidly evolving technological challenges — realizes that he/she has come upon an impressively useful body of information, and is being pulled along to the pages ahead. Risk-driven entrepreneurs will find Déjà New Marketing an easy book to read, packed with leading edge concepts, methods and common sense that should be top of mind. Pick up your copy of Déjà New Marketing and get on with it.”

    —Frank Sammann, Retired CEO and Current Board Member for Biz360, Incorporated

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