How valuable is social media to Entrepreneurs? There is considerable debate about the answer to this question.
A recent Wall Street Journal article provides a critical view about social media as a sales tool —- and this is exactly the problem. Describing social media as a sales tool is like saying that advertising sells products.
Advertising builds awareness for an offering. Advertising does not sell the products. In a similar way, social media does not sell products. Social media nurtures relationships.
Let’s reset the expectations for social media.
John Bradley Jackson
The BirdDog Group
© Copyright 2010
All rights reserved.