How valuable is social media to Entrepreneurs? There is considerable debate about the answer to this question.

A recent Wall Street Journal article provides a critical view about social media as a sales tool —- and this is exactly the problem.  Describing social media as a sales tool is like saying that advertising sells products.

Advertising builds awareness for an offering. Advertising does not sell the products.  In a similar way, social media does not sell products. Social media nurtures relationships.

Let’s reset the expectations for social media.

John Bradley Jackson
Top Dog

The BirdDog Group
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