“I had great success using this book (“First, Best, or Different”) for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.”
Dr. Nancy Merlino
Food Marketing and Agribusiness Department, Program Director
Western Collegiate Food Marketing Competition, Chair
California State Polytechnic University, Pomona
I’ve had the pleasure of taking a business marketing class where First, Best, or Different was used. The book used real life examples that directly applied to business ventures I was developing at the time. There is no fluff, only straight forward marketing lessons.