Book titles play a huge role in a book’s success. I need your help in naming my next book which will be a follow up to “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”. The new book will continue the exploration about how to successfully market products and services in…
Marketing mantras say how you are different. A mantra is a religious prayer or mystical phrase or poem that instills concentration when repeated and is used for meditation and prayer. The key is to focus on the mantra and to block out everything else. A marketing mantra is three to five words that describes how…
No, this is not a flashback to the psychedelic sixties. Instead, this is a serious discussion about color and how it can be used in marketing. While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm…
Be different this holiday season. Don’t be like everyone else and send holiday cards and gifts for Christmas, Hanukah, and New Years. Instead send Thanksgiving cards or gifts. Your well-intentioned best wishes during the year end holidays will only get watered down by the crush of others doing the same thing. Additionally, sending a Christmas…
Your latest e-mail campaign was supposed to create new leads for the sales team. Sadly, most of the recipients greeted your e-mails with the delete key. All they saw was another piece of spam. If this sounds familiar, you are not alone since most e-mail campaigns struggle to be read by the intended recipients. While…
The following is guest blog contribution by my friend Bonni Montevecchi of The Celebration Station Seminars: How are your written and verbal communication skills? How often have you been asked that during a job interview? How often have you asked someone else? Or, better yet, how often have you said, “I have excellent verbal and…
Marketers occasionally make stupid mistakes when innocently trying to deliver a message to their customers. These stupid mistakes happen for a lot of reasons including cultural insensitivity, poor grammar choices, language translation, and even spelling errors. But, my research indicates the most common cause is just being plain old stupid. In no particular order, here…
Author’s note: This is a reissue of a previous blog due to popular demand. Repeat. Marketing Mantras Make Money. Repeat. Marketing Mantras Make Money. Again. A mantra is a religious prayer or mystical phrase or poem that instills concentration when repeated and is used for meditation and prayer. The key is to focus on the…
Words change. Words that we used long ago may have new meanings today. Words can also have different meanings in different cultures. Be careful to choose yours wisely or you might not get your point across. Words change meaning over time. I was talking with my daughter about the movie “Pirates of the Caribbean” and…
Run for the hills! We are being invaded by monstrous sea creatures! All is lost! This is an actual headline from the Associated Press on 7/25/2007, which describes the increased sightings of seven foot squid off the coast of California. Yet, if you take the headline literally, Armageddon has come. This is the power of…