If you are a frequent reader of my blog, you know that I am a big fan of Google AdWords and the other varieties of pay per click advertising. In fact, some of you reading this blog right now came to my site from such an internet advertisement. While internet advertising is the rage right…
Pay per click is a form of advertising found on search engines, advertising networks, websites and blogs. The advertiser pays when a visitor actually clicks on an “ad” to visit the advertiser’s website. Advertisers bid on keywords or terms that they believe that their target customers use to find information on products or services. When…
Online advertising has been hailed as one of the most effective and economical ways to reach customers in the new millennium. Google Adwords, Google Adsense, and Yahoo! Pay-Per-click are three of the more common publishers of online advertisements. Recently, Click Forensics, a web market researcher, determined that 13.7% of clicks are fraudulent. Google and Yahoo!…
No, this is not a flashback to the psychedelic sixties. Instead, this is a serious discussion about color and how it can be used in marketing. While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm…
Viral marketing is very hip and everyone says that it works. Yet, my experience is that few people can define what viral marketing really is or give tangible examples other than to say, “Like YouTube”. So, let me take a crack at it. Viral marketing is not new. In fact, it has been around for…
“Companies will spend a record $31 billion this year to advertise everything from toothpaste to home loans on the Internet, supporting countless news sites, social networks, video exchanges and blogs” (Reuters Online 10/12/07). Online advertising has come of age. It was only in the year 2000 that online advertising expenditures were too small to measure.…
Picture this. You are a 17 year old kid who got a free download for a cool new video game. You open the game, bypass the instructions (since you never read them anyway) and start playing the game. The game seems a little funky but you play it anyway. Some dumb advertisement keeps on popping…
Experiential Marketing, sometimes called “XM”, is a trendy term used in the business press to describe a category of marketing activities that requires a direct encounter with a customer. This direct encounter is different from the majority of marketing activities which are mostly passive in nature. For example, advertising is a very passive medium that…
Although it has been around for many centuries, “wild posting” is the current rage for product offerings and events that have a need for an “in-your-face” style of promotion. You have no doubt seen wild postings as you walked through an urban area where construction site barricades are plastered with the dozens or even hundreds…
My blog yesterday on outdoor advertising and the use of “street teams” created a number of questions. The questions included what are street teams, how are they sponsored, what are they good for, etc. More or less, what in the heck are you talking about? I guess I was writing in shorthand. So here is…