Advertising has struggled during the last decade with the traditional delivery formats all in decline: newspaper, magazine, network TV, and radio. Yet, all is not lost since the giant advertising industry looks like it has found a new savior in the tiny cell phone. More specifically, the Smartphone is a perfect delivery mechanism for brief…
According to a study by Millward Brown, Amazon.com is the top performing brand in the U.S. based on “trust” and “recommendation”. The study uses a “TrustR” standard to judge different companies, which it arrives at by asking consumers two questions – “how trustworthy is this brand?” and “would you recommend this brand?”. Running a close…
“Print advertising spending in U.S. consumer magazines is set to decline again in 2010, 2011, and 2012. After losing 21% of their print ad revenue in 2009, U.S. consumer magazines should expect print ad revenues to decrease 7% this year, 3.5% next year, and 1.1% in 2012. Print ad revenue will total $9.1 billion in…
Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the “new normal”. New and…
Ever catch yourself staring at a beautiful person or the image of one? I know it sounds a little creepy, but it is like you can’t help yourself from staring at them. Don’t feel weird, as it turns out humans may be hardwired to do this. There is something compelling about a pretty face, whether…
I am frequently asked to give an example of how marketing is changing and of a marketing method that is now outdated or not working as well as it should. The example I often give is yellow pages advertising. Search marketing is quickly making printed yellow pages advertising obsolete. With the “Generation Y” and “X”…
When I was kid I had an aquarium in my bedroom that housed dozens, make that hundreds of guppies and neon tetras. They seemed to multiply almost daily and I was quite proud of them. While I enjoyed watching the pretty little fish, I did not enjoy cleaning the aquarium (much to my mother’s chagrin).…
Text messaging has created a new “language” of sorts that is destroying the written word and has infected all aspects of our society. Driven by young cell phone users who would rather text than talk, these abbreviations are appearing in advertising, new media, and college term papers. SMS (Short Message Service) technology is a communications…
The language of the web sometimes resembles Swahili and this is especially true with domain names. Coming up with a domain name with a .com suffix that matches your company name or offering is darn near impossible. The first thing you have to ask yourself is should your business or product name match your URL?…
So what is the difference between paid inclusion and pay per click advertising ? First, let’s agree to a few definitions. Paid inclusion is a search engine marketing product where the search engine company charges fees related to the inclusion of websites in their search index. Let’s new say you launch a new website and…