When a small business or start up approaches a bank for a loan, you need to be able to answer the following eight questions: 1. How much money do you want? 2. Why do you want the money? 3. How will the money be used? 4. How will you repay the loan? 5. What is…
Clever headline? OK, maybe not, but as least it got your attention. Welcome to the world of the paraprosdokian, which is a figure of speech used in the last part of a sentence or phrase that is surprising or unexpected. Comedians use this device to amuse or surprise us. Groucho Marx once said, “”I’ve had…
“I had great success using this book (“First, Best, or Different”) for teaching university level marketing. The use of real world examples connects with the students. Student feedback was very positive. The book is fun to read.” Dr. Nancy Merlino Food Marketing and Agribusiness Department, Program Director Western Collegiate Food Marketing Competition, Chair California State…
“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” Charles R. Swindoll Opportunity is everywhere, but we have been trained since childhood to say “no” or to look the other way. All our lives we have been taught to fear the unknown, to avoid strangers, and to play it…
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