In my new book, “Deja New Marketing”, I wrote about the wisdom of crowds or, maybe, the wisdom that crowds don’t have. My take is that the crowd is often wrong and is excitedly headed into the wrong direction a good part of the time. For example, author John M. McKee writes about the airline…
Advertising has struggled during the last decade with the traditional delivery formats all in decline: newspaper, magazine, network TV, and radio. Yet, all is not lost since the giant advertising industry looks like it has found a new savior in the tiny cell phone. More specifically, the Smartphone is a perfect delivery mechanism for brief…
The tide has shifted and most don’t know it. For decades the US had the largest and most successful middle class in the world. That was in the 20th century but not now. To oversimplify things, the globalization of the our “local” economy has forced the US worker to compete head to head with workers…
If the other party in a negotiation is fearful, you might have an advantage over them, but the likely outcome is a lopsided deal. You might get what you want, but you will never do business with that person or firm again. Overly aggressive negotiators prey on this type of opponent and delight in carving…
In the age of Twitter and pandemic-like Adult ADD, it is increasing important to be able to describe who you are or what you do in a few short words or phrases. The words chosen must quickly communicate your value proposition, be search friendly, and fit within the short space allowed. For instance, on Twitter…
Google Places allows business owners to claim their business and customize their listing on Google Maps. Updated business details will appear on Google Maps, Google.com search and mobile results. It is free and easy to do. You must remember that Google is the first choice for most web searchers. This is a must do for…
It is legend that he or she who speaks first in a negotiation loses. Sometimes that is true but not always. This first offer is called the “anchor.” The first offer is often price, but can be terms, quality, etc. A common response might be to offer a price that is 10% above your desired…
Negotiating is easy. The key to successful negotiation is to not think of your own wants and desires. Instead, give them your full attention. The biggest mistake that people make is to focus on their own interests and position/s instead of trying to understand the interests or motivations of the other parties. As simple as…
The collective works of fiction writer, James Patterson, have now sold over a million books as e-copies. AOL reports that “Patterson’s publishing company, The Hachette Book Group, claims that his novels have now moved 1.14 million copies in electronic form, making him the first author to sell over 1 million e-copies of his books.” Patterson’s…
I have been using Firefox as my web browser for years now. It is fast, has a lot of extensions and it just seems to fit my needs. Basically, I was not in the market for a new web browser when I came across Flock. Flock is billed as the web browser for the social…