About a year ago I released a blog with this title. I have just updated this trend list. Read on. The following Marketing Mega Trends will rock your marketing world for many years to come: Hispanic Revolution Hispanics accounted for about half the growth in the U.S. population since 2000, according to a recent US…
Having thoroughly researched the topic of niche marketing and having written a book on the subject, I can tell you with some authority that there is no algorithm for finding a niche business that is perfect for you. Making that choice is art rather than science. My research did uncover some commonalities among the successful…
I am frequently asked about the difference between selling and marketing. Academically speaking, selling is a function of marketing, as is advertising, promotion, and pricing. Practically speaking, marketing is what happens before the phone rings and selling is what happens after you answer the phone. Marketing is all about understanding the customer’s needs, figuring out…
You can’t help but admire the success of Google. With a market capitalization of $158 billion it is very hard to argue with their strategy. If you visit their corporate website they have a section called “Philosophy” and a button below called “Ten Things”. These ten things represent the guiding philosophy or values for the…
Author’s note: This is a reissue of a previous blog due to popular demand. Repeat. Marketing Mantras Make Money. Repeat. Marketing Mantras Make Money. Again. A mantra is a religious prayer or mystical phrase or poem that instills concentration when repeated and is used for meditation and prayer. The key is to focus on the…
Social networking giant MySpace offers access to over 200 Million profiles (also known as ” friends” ) and is by far the most dominant social network available today. While it started with teens and younger adults, older professionals have joined the network including me (despite the groans from my three children). For many, MySpace functions…
For many people meeting someone new can be an awkward experience. What do you say to break the ice and begin a conversation? The answer is simple: focus the conversation on them and remember that even the shortest conversation has a beginning, a middle, and a closing. Let’s say that you are at a cocktail…
Words change. Words that we used long ago may have new meanings today. Words can also have different meanings in different cultures. Be careful to choose yours wisely or you might not get your point across. Words change meaning over time. I was talking with my daughter about the movie “Pirates of the Caribbean” and…
The flip-side of you dealing with your own fear of negotiation is dealing with the fear of the other party. Their fear and anxiety can be absolutely palpable. You can see if in their eyes. You can almost smell it. If the other party is afraid and not thinking properly, you might have an advantage…
So sang rock musician Elvis Costello. And nothing creates fear like the prospect of a negotiation. People are fearful about negotiation for many reasons. They fear negotiation because of a lack of control, they fear losing, or maybe they fear that they will be outwitted and embarrassed by an aggressive party. Fear is a distressing…