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I am normally skeptical of free offers, but this one is legitimate.
I am normally skeptical of free offers, but this one is legitimate.
Ever wondered what is going on in the heads of top sales people? Like most high achievers, top sales people manage their thoughts with discipline and optimism. They do things differently from the rest of the team.
It’s time for an “extreme makeover” of your current thinking about what makes a great marketing and public relations strategy. The traditional methods of marketing and PR are quickly becoming ineffective; if you don’t know what I mean, you soon will.
Visit any running store, bike shop, or supermarket and you will be stunned at the selection of nutrition bars along with all the outrageous benefits claimed: low carbohydrate, high protein, low fat, organic, low sugar, low calorie, etc. While some are truly nutritious, others are carefully disguised candy bars. However, one nutrition bar stands out in the crowd and it is called
PureFit.
Your brand is your promise of value. It is often said that good brands have three primary characteristics: they are authentic, consistent, and differentiated. Of the three characteristics, staying consistent may be hardest thing to do.
I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm’s marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm’s moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.