Be Sure to Wear Your Game Face
When negotiating, it best to wear your “game face”. People look at your face when negotiating to understand how you feel about things; make sure that your face tells the right story.
Market Segmentation for Dummies
A wise man once said, “There is no market; there are only market segments”.
Strategic Marketing 101
Strategic Marketing is all about analyzing business opportunities and attempts to answer the following basic questions for a business:
• What might we do?
• Who do we do best?
• What must we do?
Take it or Leave it
Maybe the most aggressive tactic for a negotiator to take is to say “take it or leave it”; this stance is cocky, unequivocal, and mean. Aggressive negotiators use this tactic because weaker negotiators give in and it works. Yet, many times it is just a bluff.
This tactic sends a strong signal that the aggressive party has a strong BATNA (i.e. other options if this agreement does not come together). At least that is what they want to believe. They will say things like, “This is the best I can do. You can take it or leave it”. Frequently, they will also have a short deadline for you to respond, which is yet another aggressive tactic. They will say, “I need your answer by 5 PM today”.