Search Engine Optimization
As a “solopreneur” who writes, speaks, coaches, and consults on the subjects of marketing and negotiation, I find myself spending more and more time working on my website since it is my main channel of distribution. My website and this blog help me build my brand with people who don’t me personally. Generally, my website (or my blog) is the first point of contact with my target customer. The challenge on the internet or in the blogoshere is how to be found.